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  "generatedAt": "2026-09-05T13:56:51.250Z",
  "documentation": "https://betterview.nl/en/api",
  "license": "https://betterview.nl/algemene-voorwaarden",
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  "count": 66,
  "posts": [
    {
      "id": "post-beste-dag-posten-instagram-bedrijf",
      "slug": "beste-dag-posten-instagram-bedrijf",
      "url": "https://betterview.nl/blog/beste-dag-posten-instagram-bedrijf",
      "url_en": "https://betterview.nl/en/blog/best-day-post-instagram-sports-brand",
      "title": "Beste dag om te posten op Instagram als bedrijf: wat de data zegt (en waarom het per doelgroep verschilt)",
      "title_en": "Best day to post on Instagram as a sports brand: what the data says (and why it depends on your audience)",
      "excerpt": "Iedereen zoekt naar dé beste dag. Maar de vraag is: beste dag voor wie? Zo lees je je eigen data en vind je het antwoord voor jouw publiek.",
      "excerpt_en": "Everyone wants the best day. But best for whom? Here is how to read your own data and find the answer for your audience.",
      "published": "2026-09-03T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Strategie",
        "Analytics"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-linkedin-video-strategie-b2b",
      "slug": "linkedin-video-strategie-b2b",
      "url": "https://betterview.nl/blog/linkedin-video-strategie-b2b",
      "url_en": "https://betterview.nl/en/blog/linkedin-video-b2b-decision-makers",
      "title": "LinkedIn Video voor B2B: Zo Bereik je Beslissers met Korte Video",
      "title_en": "LinkedIn Video for B2B: How to Reach Decision-Makers with Short Video",
      "excerpt": "LinkedIn beloont native video zwaarder dan ooit. Wie nu begint, pakt bereik dat tekst-carousels niet meer geven.",
      "excerpt_en": "LinkedIn rewards native video more than ever. Start now and take the reach that text carousels no longer deliver.",
      "published": "2026-08-31T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media",
        "Video",
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-beste-tijd-posten-instagram-per-branche",
      "slug": "beste-tijd-posten-instagram-per-branche",
      "url": "https://betterview.nl/blog/beste-tijd-posten-instagram-per-branche",
      "url_en": "https://betterview.nl/en/blog/best-time-post-instagram-sports",
      "title": "Beste Tijd Posten op Instagram: Per Branche Verschilt het (en dit is Hoe je je Eigen Sweet Spot Vindt)",
      "title_en": "Best Time to Post on Instagram: It Differs by Sport (and Here Is How to Find Your Own Sweet Spot)",
      "excerpt": "Er bestaat geen universele beste tijd om te posten op Instagram. Wel een methode om in vier weken je eigen optimale tijdstip te vinden.",
      "excerpt_en": "There is no universal best time to post on Instagram. There is a method to find your own optimal slot in four weeks.",
      "published": "2026-08-27T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Strategie",
        "Content"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-beste-tijden-posten-bedrijven",
      "slug": "instagram-beste-tijden-posten-bedrijven",
      "url": "https://betterview.nl/blog/instagram-beste-tijden-posten-bedrijven",
      "url_en": "https://betterview.nl/en/blog/best-times-post-instagram-business",
      "title": "Beste Tijden om te Posten op Instagram als Bedrijf: Wat de Data Zegt (en Wat Jouw Publiek Zegt)",
      "title_en": "Best Times to Post on Instagram as a Business: What the Data Says (and What Your Audience Says)",
      "excerpt": "De beste tijd om te posten op Instagram verschilt enorm per doelgroep. Voor MKB-bedrijven gelden andere regels dan voor influencers.",
      "excerpt_en": "Generic 'best posting times' are averages built on millions of accounts. For SMB owners targeting professionals, your own data tells a smarter story.",
      "published": "2026-08-24T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Strategie",
        "Analytics"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-short-form-video-logistiek-technisch-bedrijf",
      "slug": "short-form-video-logistiek-technisch-bedrijf",
      "url": "https://betterview.nl/blog/short-form-video-logistiek-technisch-bedrijf",
      "url_en": "https://betterview.nl/en/blog/short-form-video-logistics-technical-companies",
      "title": "Short-Form Video voor Logistieke en Technische Bedrijven: Waar je Content Eigenlijk Zit",
      "title_en": "Short-Form Video for Logistics and Technical Companies: Where Your Content Already Lives",
      "excerpt": "Denk je dat jouw logistieke of technische bedrijf niets te laten zien heeft? Het tegendeel is waar. De content zit al op je werkvloer.",
      "excerpt_en": "Think your logistics or technical company has nothing worth filming? Wrong. The content is already on your shop floor.",
      "published": "2026-08-20T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video",
        "Strategie",
        "MKB"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-social-media-uitbesteden-waar-op-letten",
      "slug": "social-media-uitbesteden-waar-op-letten",
      "url": "https://betterview.nl/blog/social-media-uitbesteden-waar-op-letten",
      "url_en": "https://betterview.nl/en/blog/outsourcing-social-media-choosing-right-agency",
      "title": "Social Media Uitbesteden: Waar je op Moet Letten Voordat je een Bureau Kiest",
      "title_en": "Outsourcing Social Media: What to Check Before You Sign With an Agency",
      "excerpt": "Drie maanden na de deal zit je met content die jouw bedrijf niet herkent. Dit is de checklist die dat voorkomt.",
      "excerpt_en": "Three months in and your Instagram feels like a stranger's. Here's the checklist that stops that from happening.",
      "published": "2026-08-17T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie",
        "MKB",
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-video-content-logistiek-bedrijf",
      "slug": "video-content-logistiek-bedrijf",
      "url": "https://betterview.nl/blog/video-content-logistiek-bedrijf",
      "url_en": "https://betterview.nl/en/blog/video-content-logistics-company",
      "title": "Video Content voor een Logistiek Bedrijf: Hoe je een Sector die Niemand Verwacht Laat Stoppen met Scrollen",
      "title_en": "Video Content for a Logistics Company: How to Make a Sector Nobody Expected Go Viral",
      "excerpt": "Magazijnen en vrachtwagens lijken niet filmisch. Maar juist logistiek heeft wat bureaukantoren missen: beweging, schaal en processen die niemand ooit van dichtbij zag.",
      "excerpt_en": "Warehouses and trucks don't seem cinematic. But logistics has what office brands lack: movement, scale, and processes nobody has ever seen up close.",
      "published": "2026-08-13T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video",
        "Strategie",
        "MKB"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-reels-statistieken-analyseren",
      "slug": "instagram-reels-statistieken-analyseren",
      "url": "https://betterview.nl/blog/instagram-reels-statistieken-analyseren",
      "url_en": "https://betterview.nl/en/blog/instagram-reels-metrics-that-drive-reach",
      "title": "Instagram Reels Statistieken Lezen: Welke Cijfers Er Echt Toe Doen voor je Bereik",
      "title_en": "Instagram Reels Analytics: The Three Metrics That Actually Drive Your Reach",
      "excerpt": "Likes tellen is geen strategie. Ontdek welke drie Reels-metrics je algoritme-positie écht bepalen — en waar je die vindt.",
      "excerpt_en": "Counting likes is not a strategy. Here are the three Reels metrics that actually determine your algorithm position — and where to find them.",
      "published": "2026-08-10T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Analytics",
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-tiktok-algoritme-uitgelegd-mkb",
      "slug": "tiktok-algoritme-uitgelegd-mkb",
      "url": "https://betterview.nl/blog/tiktok-algoritme-uitgelegd-mkb",
      "url_en": "https://betterview.nl/en/blog/tiktok-algorithm-smb-guide",
      "title": "Hoe het TikTok-algoritme werkt in 2026: wat elk MKB-bedrijf moet begrijpen",
      "title_en": "How the TikTok Algorithm Works in 2026: What Every SMB Owner Needs to Know",
      "excerpt": "TikTok test je video eerst bij een klein publiek voor het verder gaat. Als je dat niet weet, optimaliseer je voor het verkeerde.",
      "excerpt_en": "TikTok tests your video with a small audience before it goes anywhere. If you don't know that, you're optimizing for the wrong things.",
      "published": "2026-08-06T00:00:00.000Z",
      "updated": null,
      "tags": [
        "TikTok",
        "Strategie",
        "Content"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-reels-analytics-welke-cijfers-tellen",
      "slug": "instagram-reels-analytics-welke-cijfers-tellen",
      "url": "https://betterview.nl/blog/instagram-reels-analytics-welke-cijfers-tellen",
      "url_en": "https://betterview.nl/en/blog/instagram-reels-analytics-metrics-that-matter",
      "title": "Instagram Reels Analytics: Welke Cijfers Tellen Echt voor je Bedrijf (en Welke Niet)?",
      "title_en": "Instagram Reels Analytics: Which Numbers Actually Matter for Your Business (and Which Don't)?",
      "excerpt": "Je opent je Instagram-inzichten, ziet vijf cijfers tegelijk en sluit het weer. Dit zijn de metrics die er echt toe doen voor jouw MKB.",
      "excerpt_en": "You open Instagram Insights, see five numbers at once, and close it again. Here are the metrics that actually mean something for your SMB.",
      "published": "2026-08-03T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Analytics",
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-linkedin-video-strategie-b2b-bedrijven",
      "slug": "linkedin-video-strategie-b2b-bedrijven",
      "url": "https://betterview.nl/blog/linkedin-video-strategie-b2b-bedrijven",
      "url_en": "https://betterview.nl/en/blog/linkedin-video-b2b-stop-scrolling",
      "title": "LinkedIn Video voor zakelijke merken: Zo Maak je Video's die Zakelijke Contacten Stoppen met Scrollen",
      "title_en": "LinkedIn Video for Business Brands: How to Make Videos That Make Business Contacts Stop Scrolling",
      "excerpt": "LinkedIn is het enige platform waar een eerlijk kijkje achter de schermen meer bereik haalt dan een gepolijste reclamespot. Mits je het goed aanpakt.",
      "excerpt_en": "LinkedIn is the only platform where an honest behind-the-scenes clip outperforms a polished ad spot. If you play it right.",
      "published": "2026-07-30T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media",
        "Video",
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-reels-trending-audio",
      "slug": "instagram-reels-trending-audio",
      "url": "https://betterview.nl/blog/instagram-reels-trending-audio",
      "url_en": "https://betterview.nl/en/blog/trending-audio-instagram-reels-business",
      "title": "Trending Audio op Instagram Reels: Zo Gebruik je het als Bedrijf (Zonder Flauw te Doen)",
      "title_en": "Trending Audio on Instagram Reels: How to Use It as a Business (Without Looking Ridiculous)",
      "excerpt": "Trending audio op Instagram Reels is niet alleen voor influencers. Ook als MKB-bedrijf boost je je bereik ermee — zonder gek te doen.",
      "excerpt_en": "Trending audio on Instagram Reels isn't just for influencers. SMB owners can boost reach without dancing or acting out of character.",
      "published": "2026-07-27T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Video",
        "Content"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-carousel-vs-reels-bereik",
      "slug": "instagram-carousel-vs-reels-bereik",
      "url": "https://betterview.nl/blog/instagram-carousel-vs-reels-bereik",
      "url_en": "https://betterview.nl/en/blog/instagram-carousels-vs-reels-smb",
      "title": "Instagram Carousel of Reels: Wat Levert Meer Bereik op voor je Bedrijf?",
      "title_en": "Instagram Carousels vs Reels: Which One Actually Grows Your Business?",
      "excerpt": "Iedereen zegt: doe Reels. Maar voor veel MKB-bedrijven werken carousels consistent beter. Het hangt af van je doel — en de meeste ondernemers denken daar nooit over na.",
      "excerpt_en": "Everyone says: post Reels. But for many SMB owners, carousels consistently outperform them. It depends on your goal — and most owners never think about that.",
      "published": "2026-07-23T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Content",
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-beste-tijd-posten-instagram-per-dag",
      "slug": "beste-tijd-posten-instagram-per-dag",
      "url": "https://betterview.nl/blog/beste-tijd-posten-instagram-per-dag",
      "url_en": "https://betterview.nl/en/blog/best-time-post-instagram-day",
      "title": "Beste tijd posten op Instagram per dag van de week (inclusief zakelijke doelgroepen)",
      "title_en": "Best Time to Post on Instagram by Day of the Week (Including Business Audiences)",
      "excerpt": "Wanneer post jij op Instagram? Als het jou uitkomt, mis je je publiek. Zo lees je je eigen Insights — dag voor dag.",
      "excerpt_en": "Posting when it suits you? You're missing your audience. Here's how to read your own Insights, day by day.",
      "published": "2026-07-20T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Strategie",
        "Content"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-reels-kijktijd-verhogen",
      "slug": "instagram-reels-kijktijd-verhogen",
      "url": "https://betterview.nl/blog/instagram-reels-kijktijd-verhogen",
      "url_en": "https://betterview.nl/en/blog/instagram-reels-watch-time-middle-structure",
      "title": "Instagram Reels Kijktijd Verhogen: Zo Houd je Kijkers Vast na de Eerste 3 Seconden",
      "title_en": "How to Keep Viewers Watching Past the 7-Second Mark on Instagram Reels",
      "excerpt": "De eerste 3 seconden ken je. Maar waarom haken kijkers af op seconde 7? Hier zit het echte probleem — en de oplossing.",
      "excerpt_en": "You've nailed the first 3 seconds. So why are viewers still dropping off? The real problem is in the middle — here's how to fix it.",
      "published": "2026-07-19T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Video",
        "Content"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-social-media-uitbesteden-mkb",
      "slug": "social-media-uitbesteden-mkb",
      "url": "https://betterview.nl/blog/social-media-uitbesteden-mkb",
      "url_en": "https://betterview.nl/en/blog/outsourcing-social-media-smb-right-time",
      "title": "Social Media Uitbesteden: Wanneer is het de Juiste Stap voor je MKB?",
      "title_en": "Outsourcing Social Media: When Is It the Right Move for Your SMB?",
      "excerpt": "Uitbesteden voelt duur totdat je telt hoeveel uur je kwijt bent aan content die weinig oplevert. Dit is wanneer samenwerken slimmer is dan zelf doen.",
      "excerpt_en": "Outsourcing feels expensive until you count the hours you're burning on content that goes nowhere. Here's when working with an agency beats doing it yourself.",
      "published": "2026-07-16T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie",
        "MKB",
        "Content"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-short-form-video-maken-bedrijf",
      "slug": "short-form-video-maken-bedrijf",
      "url": "https://betterview.nl/blog/short-form-video-maken-bedrijf",
      "url_en": "https://betterview.nl/en/blog/short-form-video-business-what-you-need",
      "title": "Short-Form Video Maken als Bedrijf: Wat je Nodig Hebt (en Wat Niet)",
      "title_en": "Short-Form Video for Business: What You Actually Need (and What You Don't)",
      "excerpt": "Je hebt geen filmteam nodig voor sterke video content. Wat je wél nodig hebt, verrast de meeste MKB-ondernemers.",
      "excerpt_en": "You don't need a film crew for strong video content. What you do need surprises most SMB owners.",
      "published": "2026-07-13T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video",
        "Content",
        "MKB"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-visuele-merkidentiteit-mkb",
      "slug": "visuele-merkidentiteit-mkb",
      "url": "https://betterview.nl/blog/visuele-merkidentiteit-mkb",
      "url_en": "https://betterview.nl/en/blog/visual-brand-identity-smb-content",
      "title": "Visuele Merkidentiteit voor MKB: Waarom je Huisstijl je Content Maakt of Breekt",
      "title_en": "Visual Brand Identity for SMBs: Why Your House Style Makes or Breaks Your Content",
      "excerpt": "Je content kan goed zijn, maar zonder sterke visuele identiteit scrollt iedereen door. Zo bouw je herkenning op die blijft hangen.",
      "excerpt_en": "Your content can be solid, but without a strong visual identity everyone scrolls past. Here's how to build recognition that actually sticks.",
      "published": "2026-07-09T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie",
        "Content",
        "MKB"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-linkedin-content-strategie-mkb",
      "slug": "linkedin-content-strategie-mkb",
      "url": "https://betterview.nl/blog/linkedin-content-strategie-mkb",
      "url_en": "https://betterview.nl/en/blog/linkedin-content-strategy-smb-organic-reach",
      "title": "LinkedIn Content Strategie voor MKB: Organisch Bereik Opbouwen Zonder Adverteren",
      "title_en": "LinkedIn Content Strategy for SMBs: Building Organic Reach Without Paid Ads",
      "excerpt": "LinkedIn is geen cv-database. Voor zakelijk MKB is het het enige platform waar je directeur, inkoper én HR-manager tegelijk bereikt. Gratis.",
      "excerpt_en": "LinkedIn is not a CV database. For small business brands it's the only platform where you reach the CEO, buyer, and HR manager at once. For free.",
      "published": "2026-07-06T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media",
        "Strategie",
        "MKB"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-beste-tijd-posten-instagram",
      "slug": "beste-tijd-posten-instagram",
      "url": "https://betterview.nl/blog/beste-tijd-posten-instagram",
      "url_en": "https://betterview.nl/en/blog/best-time-post-instagram-smb",
      "title": "Beste Tijd Posten op Instagram: Wanneer Je Echt Bereik Maakt (Geen Algemene Tips)",
      "title_en": "Best Time to Post on Instagram: When You Actually Build Reach (No Generic Tips)",
      "excerpt": "Dinsdag 9u, woensdag 18u — iedereen gebruikt dezelfde tijden. Maar die data klopt niet voor jouw publiek. Zo vind je het echte moment.",
      "excerpt_en": "Tuesday 9am, Wednesday 6pm — everyone uses the same times. But that data wasn't built for your audience. Here's how to find your real window.",
      "published": "2026-07-02T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Strategie",
        "Content"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-content-planning-zonder-burnout",
      "slug": "content-planning-zonder-burnout",
      "url": "https://betterview.nl/blog/content-planning-zonder-burnout",
      "url_en": "https://betterview.nl/en/blog/smb-content-planning-without-burnout",
      "title": "Content Planning voor MKB: Hoe je Consistent Post Zonder Burnout",
      "title_en": "Content Planning for SMBs: How to Post Consistently Without Burning Out",
      "excerpt": "De meeste content plannen mislukken omdat ze te ambitieus zijn. Zo bouw je een realistisch systeem dat je feed actief houdt zonder je team uit te putten.",
      "excerpt_en": "Most content plans fail because they're too ambitious. Here's how to build a realistic system that keeps your feed active without exhausting your team.",
      "published": "2026-06-29T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie",
        "Content",
        "MKB"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-video-productie-intern-vs-uitbesteden",
      "slug": "video-productie-intern-vs-uitbesteden",
      "url": "https://betterview.nl/blog/video-productie-intern-vs-uitbesteden",
      "url_en": "https://betterview.nl/en/blog/video-production-in-house-vs-outsource",
      "title": "Video Productie: Wanneer je het Intern Doet en Wanneer je Uitbesteedt",
      "title_en": "Video Production: When to Keep It In-House and When to Outsource",
      "excerpt": "Niet elke video heeft een productiebureau nodig. Maar sommige wel. Dit is het besliskader voor MKB-ondernemers.",
      "excerpt_en": "Not every video needs a production company. But some absolutely do. Here's the decision framework for SMB owners.",
      "published": "2026-06-25T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video",
        "Strategie",
        "MKB"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-behind-the-scenes-content-waarom-het-werkt",
      "slug": "behind-the-scenes-content-waarom-het-werkt",
      "url": "https://betterview.nl/blog/behind-the-scenes-content-waarom-het-werkt",
      "url_en": "https://betterview.nl/en/blog/behind-the-scenes-content-that-works",
      "title": "Waarom Behind-the-Scenes Content Beter Presteert (en Hoe je het Maakt)",
      "title_en": "Why Behind-the-Scenes Content Outperforms Polished Video (And How to Make It)",
      "excerpt": "Gepolijste content verliest terrein van ruwe BTS-clips. Zo maak je behind-the-scenes video die echt werkt, zonder productieteam.",
      "excerpt_en": "Polished branded video is losing ground to raw BTS clips. Here's how to make behind-the-scenes content that actually works, no production crew needed.",
      "published": "2026-06-22T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Content",
        "Video",
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-posting-frequentie-kwaliteit",
      "slug": "instagram-posting-frequentie-kwaliteit",
      "url": "https://betterview.nl/blog/instagram-posting-frequentie-kwaliteit",
      "url_en": "https://betterview.nl/en/blog/how-often-post-instagram-quality",
      "title": "Hoe Vaak Posten op Instagram in 2026: Kwaliteit Wint Altijd van Kwantiteit",
      "title_en": "How Often to Post on Instagram in 2026: Quality Beats Quantity Every Time",
      "excerpt": "Meer posten levert niet automatisch meer bereik op. Ontdek welke postfrequentie écht werkt voor MKB in 2026.",
      "excerpt_en": "Posting more doesn't automatically mean more reach. Find out which posting frequency actually works for SMBs on Instagram in 2026.",
      "published": "2026-06-18T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Strategie",
        "Content"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-video-hook-eerste-3-seconden",
      "slug": "video-hook-eerste-3-seconden",
      "url": "https://betterview.nl/blog/video-hook-eerste-3-seconden",
      "url_en": "https://betterview.nl/en/blog/video-hook-first-three-seconds",
      "title": "De Eerste 3 Seconden: Waarom je video-hook in 2026 alles bepaalt",
      "title_en": "The First 3 Seconds: Why Your Video Hook Decides Everything in 2026",
      "excerpt": "Je hebt 3 seconden om iemand te houden. Geen intro, geen opbouw. Zo maak je een hook die werkt zonder clickbait.",
      "excerpt_en": "You have 3 seconds to keep someone watching. No intro, no warm-up. Here's how to build a hook that works without clickbait.",
      "published": "2026-06-15T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video",
        "Content",
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-hashtag-strategie-5-tot-10",
      "slug": "instagram-hashtag-strategie-5-tot-10",
      "url": "https://betterview.nl/blog/instagram-hashtag-strategie-5-tot-10",
      "url_en": "https://betterview.nl/en/blog/instagram-hashtags-five-to-ten-outperform",
      "title": "Instagram Hashtags in 2026: Waarom 5-10 Hashtags Nu Beter Werken Dan 30",
      "title_en": "Instagram Hashtags in 2026: Why 5-10 Hashtags Now Outperform 30",
      "excerpt": "Het tijdperk van 30 hashtags plakken en hopen is voorbij. Instagram beloont relevantie boven volume. Zo kies je de juiste 5-10.",
      "excerpt_en": "The era of copy-pasting 30 hashtags and hoping for the best is over. Instagram rewards relevance over volume. Here's how to pick the right 5-10.",
      "published": "2026-06-11T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Strategie",
        "Content"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-reels-tiktok-watermark-bereik",
      "slug": "instagram-reels-tiktok-watermark-bereik",
      "url": "https://betterview.nl/blog/instagram-reels-tiktok-watermark-bereik",
      "url_en": "https://betterview.nl/en/blog/instagram-reels-tiktok-watermark-bereik",
      "title": "Waarom je TikTok-watermark je Instagram bereik doodt (en hoe je het fixt)",
      "title_en": "Why TikTok watermarks kill your Instagram reach (and how to fix it)",
      "excerpt": "Instagram straft Reels met TikTok-watermarks keihard af. Als je gewoon video's herpost, saboteer je je eigen bereik. Zo los je het op.",
      "excerpt_en": "Instagram punishes Reels with TikTok watermarks hard. If you just repost videos, you're sabotaging your own reach. Here's how to solve it.",
      "published": "2026-06-08T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Video",
        "Content"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-tiktok-completion-rate-70-procent-2026",
      "slug": "tiktok-completion-rate-70-procent-2026",
      "url": "https://betterview.nl/blog/tiktok-completion-rate-70-procent-2026",
      "url_en": "https://betterview.nl/en/blog/tiktok-completion-rate-70-procent-2026",
      "title": "TikTok's 70% Completion Rate: Waarom je video's in 2026 sneller moeten",
      "title_en": "TikTok's 70% Completion Rate: Why Your Videos Need to Move Faster in 2026",
      "excerpt": "De lat ligt nu hoger. Als minder dan 7 van de 10 kijkers je TikTok afmaken, begraaft het algoritme je content. Zo los je dat op zonder je boodschap te verliezen.",
      "excerpt_en": "The bar just got higher. If fewer than 7 out of 10 viewers finish your TikTok, the algorithm buries your content. Here's how to fix it without losing your message.",
      "published": "2026-06-04T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video",
        "TikTok",
        "Content"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-reels-bereik-verbeteren-2026",
      "slug": "instagram-reels-bereik-verbeteren-2026",
      "url": "https://betterview.nl/blog/instagram-reels-bereik-verbeteren-2026",
      "url_en": "https://betterview.nl/en/blog/instagram-reels-bereik-verbeteren-2026",
      "title": "Waarom je Instagram Reels geen bereik krijgen (en hoe je het oplost)",
      "title_en": "Why Your Instagram Reels Get No Reach (And How to Fix It)",
      "excerpt": "Je Reel heeft 147 views, je concurrent 14.000. Het verschil? Vijf algoritme-killers die je bereik kapotmaken. Hier is hoe je ze oplost.",
      "excerpt_en": "Your Reel has 147 views, your competitor has 14,000. The difference? Five algorithm killers destroying your reach. Here's how to solve them.",
      "published": "2026-06-03T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Video",
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-content-hergebruiken-zonder-spam",
      "slug": "content-hergebruiken-zonder-spam",
      "url": "https://betterview.nl/blog/content-hergebruiken-zonder-spam",
      "url_en": "https://betterview.nl/en/blog/content-hergebruiken-zonder-spam",
      "title": "Content hergebruiken zonder je publiek te vervelen",
      "title_en": "Repurposing content without boring your audience",
      "excerpt": "Eén goede content piece kan je 6 maanden voeden. Maar alleen als je het slim doet, niet lui. Hier is hoe.",
      "excerpt_en": "One solid content piece can feed you for 6 months. But only if you do it smart, not lazy. Here's how.",
      "published": "2026-05-28T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Content",
        "Strategie",
        "MKB"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-linkedin-video-strategie-b2b-mkb",
      "slug": "linkedin-video-strategie-b2b-mkb",
      "url": "https://betterview.nl/blog/linkedin-video-strategie-b2b-mkb",
      "url_en": "https://betterview.nl/en/blog/linkedin-video-strategie-b2b-mkb",
      "title": "LinkedIn Video's Die Zakelijke Leads Genereren (Geen Cringe)",
      "title_en": "LinkedIn Videos That Generate Business Leads (Without the Cringe)",
      "excerpt": "99% van LinkedIn video's is corporate cringe. Hier is hoe je video's maakt waar je doelgroep écht op reageert zonder jezelf belachelijk te maken.",
      "excerpt_en": "99% of LinkedIn videos are corporate cringe. Here's how to make videos your target audience actually responds to without embarrassing yourself.",
      "published": "2026-05-25T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video",
        "Social Media",
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-google-sge-contentstrategie-aanpassen",
      "slug": "google-sge-contentstrategie-aanpassen",
      "url": "https://betterview.nl/blog/google-sge-contentstrategie-aanpassen",
      "url_en": "https://betterview.nl/en/blog/google-sge-contentstrategie-aanpassen",
      "title": "Google SGE vernietigt je traffic: dit moet je nú doen",
      "title_en": "Google SGE is killing your traffic: here's what to do now",
      "excerpt": "Google's AI geeft nu direct antwoorden. Niemand klikt meer door. Paniek? Nee, aanpassen. Zo verander je je contentstrategie voordat het te laat is.",
      "excerpt_en": "Google's AI now gives direct answers. Nobody clicks through anymore. Panic? No, adapt. Here's how to change your content strategy before it's too late.",
      "published": "2026-05-21T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie",
        "Content",
        "Analytics"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-reels-algoritme-2025",
      "slug": "instagram-reels-algoritme",
      "url": "https://betterview.nl/blog/instagram-reels-algoritme",
      "url_en": "https://betterview.nl/en/blog/instagram-reels-algoritme",
      "title": "Instagram Reels Algoritme: Wat Écht Werkt (Vergeet Die 47-Stappenplannen)",
      "title_en": "Instagram Reels Algorithm: What Actually Works (Forget Those 47-Step Formulas)",
      "excerpt": "Instagram-goeroe's verkopen je 47-stappenplannen. Hier zijn de 3 dingen die het Reels algoritme écht wil zien.",
      "excerpt_en": "Instagram gurus sell you 47-step formulas. Here are the 3 things the Reels algorithm actually wants to see.",
      "published": "2026-05-18T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Instagram",
        "Video",
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-tiktok-ban-plan-b-mkb",
      "slug": "tiktok-ban-plan-b-mkb",
      "url": "https://betterview.nl/blog/tiktok-ban-plan-b-mkb",
      "url_en": "https://betterview.nl/en/blog/tiktok-ban-plan-b-mkb",
      "title": "TikTok ban komt eraan: jouw Plan B strategie voor 2026",
      "title_en": "TikTok ban is coming: your Plan B strategy for 2026",
      "excerpt": "Al je content op TikTok? Riskant. Hier is je escape plan voordat het te laat is. Platform-afhankelijkheid is dodelijk voor MKB.",
      "excerpt_en": "All your content on TikTok? Risky. Here's your escape plan before it's too late. Platform dependency kills SMBs.",
      "published": "2026-05-14T00:00:00.000Z",
      "updated": null,
      "tags": [
        "TikTok",
        "Strategie",
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-contentmarketing-roi-meten-mkb",
      "slug": "contentmarketing-roi-meten-mkb",
      "url": "https://betterview.nl/blog/contentmarketing-roi-meten-mkb",
      "url_en": "https://betterview.nl/en/blog/contentmarketing-roi-meten-mkb",
      "title": "Contentmarketing ROI bewijzen zonder bullshit metrics",
      "title_en": "Proving content marketing ROI without bullshit metrics",
      "excerpt": "Likes en shares zijn geen ROI. Hier zijn de enige metrics die tellen als je echt wilt weten of je content iets oplevert voor je bedrijf.",
      "excerpt_en": "Likes and shares aren't ROI. Here are the only metrics that matter if you actually want to know whether your content delivers for your business.",
      "published": "2026-05-11T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Analytics",
        "Strategie",
        "MKB"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-ai-content-mkb-waarheid-2025",
      "slug": "ai-content-mkb-waarheid-2025",
      "url": "https://betterview.nl/blog/ai-content-mkb-waarheid-2025",
      "url_en": "https://betterview.nl/en/blog/ai-content-mkb-waarheid-2025",
      "title": "Stop met geld weggooien: LinkedIn adverteren zonder goede tracking is zonde",
      "title_en": "How to Actually Boost Your Gross Margin (Without Raising Prices)",
      "excerpt": "LinkedIn ads zonder degelijke tracking? Dan gooi je geld weg. Zo zet je LinkedIn conversion tracking goed op en meet je eindelijk wat werkt.",
      "excerpt_en": "Most SMB owners think margin improvement means raising prices. Wrong. Here's how to fix the leaks first—starting with what you're already buying.",
      "published": "2026-05-07T00:00:00.000Z",
      "updated": null,
      "tags": [
        "AI",
        "Strategie",
        "MKB"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-organisch-bereik-2025-algoritmes",
      "slug": "organisch-bereik-algoritmes",
      "url": "https://betterview.nl/blog/organisch-bereik-algoritmes",
      "url_en": "https://betterview.nl/en/blog/organisch-bereik-algoritmes",
      "title": "Organisch bereik: waarom jouw posts floppen (en wat je er aan doet)",
      "title_en": "Organic reach: why your posts flop (and what to do about it)",
      "excerpt": "Je bereik is gekelderd. Niet omdat je content slecht is, maar omdat je de huidige spelregels van het algoritme niet snapt. Zo draai je het om.",
      "excerpt_en": "Your reach tanked. Not because your content sucks, but because you don't understand 2026's rules. Here's how to turn it around.",
      "published": "2026-05-07T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media",
        "Strategie",
        "Analytics"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-video-marketing-geen-budget-2025",
      "slug": "video-marketing-geen-budget-2025",
      "url": "https://betterview.nl/blog/video-marketing-geen-budget-2025",
      "url_en": "https://betterview.nl/en/blog/video-marketing-geen-budget-2025",
      "title": "Videomarketing zonder budget: de eerlijke gids voor 2026",
      "title_en": "Video marketing on zero budget: the honest guide for 2026",
      "excerpt": "Videoproductiebedrijven vertellen je dat je minimaal €5000 nodig hebt. Onzin. Hier is hoe je met je telefoon video's maakt die converteren.",
      "excerpt_en": "Production companies say you need $5000 minimum. Nonsense. Here's how to make converting videos with your phone.",
      "published": "2026-05-07T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video",
        "Strategie",
        "MKB"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "1c217f70-e909-48a3-b158-787773f53295",
      "slug": "social-media-roi-meten-content-resultaat",
      "url": "https://betterview.nl/blog/social-media-roi-meten-content-resultaat",
      "url_en": "https://betterview.nl/en/blog/social-media-roi-meten-content-resultaat",
      "title": "Social media ROI meten: zo bewijs je dat je content werkt",
      "title_en": "Measuring social media ROI: how to prove your content works",
      "excerpt": "Social media ROI meten is makkelijker dan je denkt. Ontdek welke cijfers ertoe doen en hoe je bewijst dat je content werkt.",
      "excerpt_en": "Measuring social media ROI is easier than you think. Discover which metrics matter and how to prove your content works.",
      "published": "2026-04-29T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "5a9336e8-e980-4083-aca8-8435dd50aeca",
      "slug": "tiktok-voor-bedrijven-groei-2026",
      "url": "https://betterview.nl/blog/tiktok-voor-bedrijven-groei-2026",
      "url_en": "https://betterview.nl/en/blog/tiktok-voor-bedrijven-groei-2026",
      "title": "TikTok voor bedrijven: zo zet je het platform in voor groei",
      "title_en": "TikTok for businesses: how to use the platform for growth",
      "excerpt": "TikTok voor bedrijven is geen hype meer. Ontdek hoe je als merk TikTok inzet voor bereik, klanten en echte groei in 2026.",
      "excerpt_en": "TikTok for businesses is no longer a hype. Discover how brands use TikTok for reach, customers, and real growth in 2026.",
      "published": "2026-04-29T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "0127a87b-d5aa-4167-8bb4-5d62bd6463d7",
      "slug": "video-content-strategie-plan-resultaat",
      "url": "https://betterview.nl/blog/video-content-strategie-plan-resultaat",
      "url_en": "https://betterview.nl/en/blog/video-content-strategie-plan-resultaat",
      "title": "Video content strategie: zo bouw je een plan dat resultaat oplevert",
      "title_en": "Video content strategy: how to build a plan that delivers results",
      "excerpt": "Een video content strategie is het verschil tussen willekeurig filmen en doelgericht groeien. Zo maak je een plan dat werkt.",
      "excerpt_en": "A video content strategy is the difference between random filming and purposeful growth. Here's how to build a plan that works.",
      "published": "2026-04-13T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "d23b68d8-dcba-4e33-97b2-51fd43c292b4",
      "slug": "ugc-content-maken-klanten-videomakers",
      "url": "https://betterview.nl/blog/ugc-content-maken-klanten-videomakers",
      "url_en": "https://betterview.nl/en/blog/ugc-content-maken-klanten-videomakers",
      "title": "UGC content maken: waarom klanten jouw beste videomakers zijn",
      "title_en": "Creating UGC content: why your customers are your best video creators",
      "excerpt": "UGC content maken is de slimste manier om authentieke video's te krijgen die converteren. Zo zet je het op voor jouw merk.",
      "excerpt_en": "Creating UGC content is the smartest way to get authentic videos that convert. Here's how to set it up for your brand.",
      "published": "2026-04-13T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "7c856ddb-1008-4d97-bc5a-aba85a5b479d",
      "slug": "social-media-engagement-verhogen-technieken",
      "url": "https://betterview.nl/blog/social-media-engagement-verhogen-technieken",
      "url_en": "https://betterview.nl/en/blog/social-media-engagement-verhogen-technieken",
      "title": "Social media engagement verhogen: 7 technieken die wij gebruiken",
      "title_en": "How to increase social media engagement: 7 techniques we use",
      "excerpt": "Social media engagement verhogen begint niet bij meer posten. Ontdek 7 technieken die echt zorgen voor likes, saves en reacties.",
      "excerpt_en": "Increasing social media engagement doesn't start with posting more. Discover 7 techniques that actually drive likes, saves, and comments.",
      "published": "2026-04-06T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "b6c77faf-2188-487f-82c4-48dcdaa53ad8",
      "slug": "instagram-volgers-krijgen-methodes-2026",
      "url": "https://betterview.nl/blog/instagram-volgers-krijgen-methodes-2026",
      "url_en": "https://betterview.nl/en/blog/instagram-volgers-krijgen-methodes-2026",
      "title": "Instagram volgers krijgen in 2026: 9 methodes die echt werken",
      "title_en": "How to get Instagram followers in 2026: 9 methods that actually work",
      "excerpt": "Wil je meer Instagram volgers krijgen? Deze 9 bewezen methodes helpen je organisch groeien zonder trucjes of bots.",
      "excerpt_en": "Want to gain more Instagram followers? These 9 proven methods help you grow organically without tricks or bots.",
      "published": "2026-04-06T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "4b5cc490-6fdc-4827-82bc-aa8733fda230",
      "slug": "beste-tijd-posten-instagram-2026",
      "url": "https://betterview.nl/blog/beste-tijd-posten-instagram-2026",
      "url_en": "https://betterview.nl/en/blog/beste-tijd-posten-instagram-2026",
      "title": "De beste tijd om te posten op Instagram in 2026",
      "title_en": "The Best Time to Post on Instagram in 2026",
      "excerpt": "Wanneer is de beste tijd om te posten op Instagram? De data van 52 miljoen posts en hoe je jouw ideale posttijd vindt.",
      "excerpt_en": "When is the best time to post on Instagram? Data from 52 million posts and how to find your ideal posting time.",
      "published": "2026-03-30T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "dd1ffab8-2deb-41bf-8635-6035b0129385",
      "slug": "social-media-strategie-mkb-plan",
      "url": "https://betterview.nl/blog/social-media-strategie-mkb-plan",
      "url_en": "https://betterview.nl/en/blog/social-media-strategie-mkb-plan",
      "title": "Social media strategie voor MKB: zo bouw je een plan dat werkt",
      "title_en": "Social Media Strategy for SMBs: How to Build a Plan That Works",
      "excerpt": "Een social media strategie voor MKB hoeft niet ingewikkeld te zijn. Vijf stappen naar een plan dat klanten oplevert.",
      "excerpt_en": "A social media strategy for SMBs doesn't need to be complicated. Five steps to a plan that delivers customers.",
      "published": "2026-03-30T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-ai-tools-videocontent-slim-inzetten",
      "slug": "ai-tools-videocontent-slim-inzetten",
      "url": "https://betterview.nl/blog/ai-tools-videocontent-slim-inzetten",
      "url_en": "https://betterview.nl/en/blog/ai-tools-videocontent-slim-inzetten",
      "title": "AI-tools voor videocontent: slim inzetten zonder je merk te verliezen",
      "title_en": "AI tools for video content: how to use them without losing your brand",
      "excerpt": "AI-tools voor video worden steeds krachtiger. Maar hoe gebruik je ze slim zonder dat je merk er generiek door wordt? Dit is onze aanpak.",
      "excerpt_en": "AI video tools are getting more powerful. But how do you use them smartly without making your brand look generic? Here's our approach.",
      "published": "2026-03-26T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-niche-doelgroepen-social-media-kleiner-denken",
      "slug": "niche-doelgroepen-social-media-kleiner-denken",
      "url": "https://betterview.nl/blog/niche-doelgroepen-social-media-kleiner-denken",
      "url_en": "https://betterview.nl/en/blog/niche-doelgroepen-social-media-kleiner-denken",
      "title": "Niche doelgroepen op social media: waarom kleiner denken slimmer is",
      "title_en": "Niche audiences on social media: why thinking smaller is smarter",
      "excerpt": "Grote volgersaantallen zijn niet alles. Ontdek waarom merken die zich richten op niche doelgroepen meer betrokkenheid, vertrouwen en klanten krijgen.",
      "excerpt_en": "Big follower counts aren't everything. Discover why brands targeting niche audiences get more engagement, trust, and customers.",
      "published": "2026-03-26T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-reels-geen-leads-oplossing",
      "slug": "instagram-reels-geen-leads-oplossing",
      "url": "https://betterview.nl/blog/instagram-reels-geen-leads-oplossing",
      "url_en": "https://betterview.nl/en/blog/instagram-reels-geen-leads-oplossing",
      "title": "Waarom je Instagram Reels geen leads opleveren (en hoe je dat oplost)",
      "title_en": "Why Your Instagram Reels Aren't Generating Leads (And How to Fix It)",
      "excerpt": "Je Instagram Reels groeien maar je krijgt geen leads of klanten? Ontdek de meest voorkomende oorzaken en hoe je dat oplost.",
      "excerpt_en": "Your Instagram Reels are growing but you're not getting leads or clients? Discover the most common causes and how to solve them.",
      "published": "2026-03-09T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-content-batchen-instagram-filmdag",
      "slug": "content-batchen-instagram-filmdag",
      "url": "https://betterview.nl/blog/content-batchen-instagram-filmdag",
      "url_en": "https://betterview.nl/en/blog/content-batchen-instagram-filmdag",
      "title": "Content batchen voor Instagram: een maand aan Reels in één filmdag",
      "title_en": "Content Batching for Instagram: A Month of Reels in One Filming Day",
      "excerpt": "Content batchen is de slimste manier om consistent te posten zonder elke week te stressen. Zo plan en film je een maand aan Instagram Reels in één dag.",
      "excerpt_en": "Content batching is the smartest way to post consistently without stressing every week. Here's how to plan and film a month of Instagram Reels in one day.",
      "published": "2026-03-02T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-b2b-zakelijk-merk",
      "slug": "instagram-b2b-zakelijk-merk",
      "url": "https://betterview.nl/blog/instagram-b2b-zakelijk-merk",
      "url_en": "https://betterview.nl/en/blog/instagram-b2b-zakelijk-merk",
      "title": "Instagram voor bedrijven: zo laat je als zakelijk merk écht zien wie je bent",
      "title_en": "Instagram for Business: How to Show Who You Really Are as a Business Brand",
      "excerpt": "Instagram werkt ook voor zakelijke merken. Ontdek hoe zakelijke bedrijven Instagram inzetten om vertrouwen te bouwen en nieuwe klanten aan te trekken.",
      "excerpt_en": "Instagram works for business brands too. Discover how business brands use Instagram to build trust and attract new clients.",
      "published": "2026-02-23T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-trending-audio-instagram-reels",
      "slug": "trending-audio-instagram-reels",
      "url": "https://betterview.nl/blog/trending-audio-instagram-reels",
      "url_en": "https://betterview.nl/en/blog/trending-audio-instagram-reels",
      "title": "Trending audio op Instagram Reels: slim gebruiken of gevaarlijk vermijden?",
      "title_en": "Trending Audio on Instagram Reels: Use It Smartly or Avoid It?",
      "excerpt": "Moet je trending audio gebruiken op Instagram Reels? De voor- en nadelen en wanneer het slim is voor jouw merkstrategie.",
      "excerpt_en": "Should you use trending audio on Instagram Reels? The pros, cons, and when it makes sense for your brand strategy.",
      "published": "2026-02-16T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-behind-the-scenes-instagram-content",
      "slug": "behind-the-scenes-instagram-content",
      "url": "https://betterview.nl/blog/behind-the-scenes-instagram-content",
      "url_en": "https://betterview.nl/en/blog/behind-the-scenes-instagram-content",
      "title": "Behind the scenes content op Instagram: waarom het werkt en hoe je het aanpakt",
      "title_en": "Behind the Scenes Content on Instagram: Why It Works and How to Do It",
      "excerpt": "Behind the scenes content is de meest onderbenutte contentvorm op Instagram. Leer waarom het werkt en hoe je het slim inzet voor jouw merk.",
      "excerpt_en": "Behind the scenes content is the most underused content format on Instagram. Learn why it works and how to use it smartly for your brand.",
      "published": "2026-02-09T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-reels-captions-schrijven",
      "slug": "instagram-reels-captions-schrijven",
      "url": "https://betterview.nl/blog/instagram-reels-captions-schrijven",
      "url_en": "https://betterview.nl/en/blog/instagram-reels-captions-schrijven",
      "title": "Instagram captions schrijven die mensen laten stoppen, lezen en reageren",
      "title_en": "Writing Instagram Captions That Make People Stop, Read and Respond",
      "excerpt": "Leer hoe je Instagram captions schrijft die mensen laten reageren en je betrokkenheid verhogen. Praktische formules met voorbeelden.",
      "excerpt_en": "Learn how to write Instagram captions that get people to comment and boost your engagement. Practical formulas with examples.",
      "published": "2026-02-02T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-hoe-vaak-posten-instagram-2026",
      "slug": "hoe-vaak-posten-instagram-2026",
      "url": "https://betterview.nl/blog/hoe-vaak-posten-instagram-2026",
      "url_en": "https://betterview.nl/en/blog/hoe-vaak-posten-instagram-2026",
      "title": "Hoe vaak moet je posten op Instagram? De eerlijke gids voor 2026",
      "title_en": "How Often Should You Post on Instagram? The Honest Guide for 2026",
      "excerpt": "Hoe vaak posten op Instagram voor maximaal bereik en groei in 2026? Het eerlijke antwoord dat de meeste goeroe's je niet geven.",
      "excerpt_en": "How often to post on Instagram for maximum reach and growth in 2026? The honest answer that most gurus won't give you.",
      "published": "2026-01-26T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-reels-analytics-cijfers",
      "slug": "instagram-reels-analytics-cijfers",
      "url": "https://betterview.nl/blog/instagram-reels-analytics-cijfers",
      "url_en": "https://betterview.nl/en/blog/instagram-reels-analytics-cijfers",
      "title": "Instagram Reels analytics: welke cijfers tellen écht voor jouw groei?",
      "title_en": "Instagram Reels Analytics: Which Numbers Really Matter for Your Growth?",
      "excerpt": "Welke Instagram Reels cijfers zijn écht belangrijk voor groei? Stop met kijken naar likes en focus op de metrics die er toe doen.",
      "excerpt_en": "Which Instagram Reels metrics actually matter for growth? Stop looking at likes and focus on the numbers that count.",
      "published": "2026-01-19T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-haak-formules-instagram-reels",
      "slug": "haak-formules-instagram-reels",
      "url": "https://betterview.nl/blog/haak-formules-instagram-reels",
      "url_en": "https://betterview.nl/en/blog/haak-formules-instagram-reels",
      "title": "10 haak formules voor Instagram Reels die mensen doen stoppen met scrollen",
      "title_en": "10 Hook Formulas for Instagram Reels That Make People Stop Scrolling",
      "excerpt": "De beste haak formules voor Instagram Reels om mensen te laten stoppen met scrollen. Met voorbeelden voor MKB en sportmerken.",
      "excerpt_en": "The best hook formulas for Instagram Reels to make people stop scrolling. With examples for SMEs and sports brands.",
      "published": "2026-01-12T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-algoritme-2026-meer-bereik-reels",
      "slug": "instagram-algoritme-2026-meer-bereik-reels",
      "url": "https://betterview.nl/blog/instagram-algoritme-2026-meer-bereik-reels",
      "url_en": "https://betterview.nl/en/blog/instagram-algoritme-2026-meer-bereik-reels",
      "title": "Instagram algoritme 2026: zo krijg je meer bereik met Reels",
      "title_en": "Instagram Algorithm 2026: How to Get More Reach With Reels",
      "excerpt": "Hoe werkt het Instagram algoritme in 2026 en wat moet je doen om meer bereik te krijgen met Reels? De eerlijke gids.",
      "excerpt_en": "How does the Instagram algorithm work in 2026 and what should you do to get more reach with Reels? The honest guide.",
      "published": "2026-01-05T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-video-uitbesteden-wanneer-professional",
      "slug": "video-uitbesteden-wanneer-professional",
      "url": "https://betterview.nl/blog/video-uitbesteden-wanneer-professional",
      "url_en": "https://betterview.nl/en/blog/video-uitbesteden-wanneer-professional",
      "title": "Video uitbesteden: wanneer stop je met zelf doen en schakel je een professional in?",
      "title_en": "Outsourcing Video: When to Stop DIY and Hire a Professional",
      "excerpt": "Zelf video's maken of uitbesteden? De 5 signalen dat het tijd is voor een professioneel video bureau.",
      "excerpt_en": "Should you make videos yourself or outsource them? The 5 signals that it's time for a professional video agency.",
      "published": "2025-12-22T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-storytelling-video-marketing",
      "slug": "storytelling-video-marketing",
      "url": "https://betterview.nl/blog/storytelling-video-marketing",
      "url_en": "https://betterview.nl/en/blog/storytelling-video-marketing",
      "title": "Storytelling in video: waarom jouw verhaal de sterkste marketingtool is",
      "title_en": "Storytelling in Video: Why Your Story Is Your Most Powerful Marketing Tool",
      "excerpt": "Waarom storytelling in video meer oplevert dan productpromotie. Hoe je een authentiek merkverhaal vertelt dat mensen raakt en onthoudt.",
      "excerpt_en": "Why storytelling in video delivers more than product promotion. How to tell an authentic brand story that resonates and is remembered.",
      "published": "2025-12-15T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-instagram-reels-vs-tiktok-bedrijven",
      "slug": "instagram-reels-vs-tiktok-bedrijven",
      "url": "https://betterview.nl/blog/instagram-reels-vs-tiktok-bedrijven",
      "url_en": "https://betterview.nl/en/blog/instagram-reels-vs-tiktok-bedrijven",
      "title": "Instagram Reels vs TikTok voor bedrijven: wat werkt beter voor jouw merk?",
      "title_en": "Instagram Reels vs TikTok for Business: Which Platform Works Better for Your Brand?",
      "excerpt": "Instagram Reels of TikTok — welk platform kies je als bedrijf? Vergelijk bereik, doelgroep en strategie voor jouw merk.",
      "excerpt_en": "Instagram Reels or TikTok: which platform do you choose as a business? Compare reach, audience and strategy for your brand.",
      "published": "2025-12-08T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-kosten-short-form-video-bureau",
      "slug": "kosten-short-form-video-bureau",
      "url": "https://betterview.nl/blog/kosten-short-form-video-bureau",
      "url_en": "https://betterview.nl/en/blog/kosten-short-form-video-bureau",
      "title": "Hoeveel kost een short-form video bureau? Wat je mag verwachten in 2026",
      "title_en": "How Much Does a Short-Form Video Agency Cost? What to Expect in 2026",
      "excerpt": "Wat kost het om een short-form video bureau in te huren? Eerlijke prijsinformatie, wat je krijgt per budget en wanneer het de investering waard is.",
      "excerpt_en": "What does it cost to hire a short-form video agency? Honest pricing information, what you get per budget and when it's worth the investment.",
      "published": "2025-12-01T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-content-strategie-video-marketing",
      "slug": "content-strategie-video-marketing",
      "url": "https://betterview.nl/blog/content-strategie-video-marketing",
      "url_en": "https://betterview.nl/en/blog/content-strategie-video-marketing",
      "title": "Van idee naar video: zo bouw je een content strategie die werkt",
      "title_en": "From Idea to Video: How to Build a Content Strategy That Works",
      "excerpt": "Een goede video content strategie begint niet met de camera, maar met een plan. Leer hoe je als MKB een consistente video marketing aanpak opbouwt.",
      "excerpt_en": "A good video content strategy doesn't start with the camera, it starts with a plan. Learn how to build a consistent video marketing approach as an SME.",
      "published": "2025-11-24T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Strategie"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-reels-maken-voor-bedrijven",
      "slug": "reels-maken-voor-bedrijven",
      "url": "https://betterview.nl/blog/reels-maken-voor-bedrijven",
      "url_en": "https://betterview.nl/en/blog/reels-maken-voor-bedrijven",
      "title": "Reels maken voor bedrijven: zo doe je het goed (zonder acteur te spelen)",
      "title_en": "Making Reels for Business: How to Do It Right (Without Acting Like an Actor)",
      "excerpt": "Leer hoe je als bedrijf Reels maakt die mensen écht afkijken. Praktische tips voor MKB zonder groot budget of videoproductieteam.",
      "excerpt_en": "Learn how to make Reels as a business that people actually watch. Practical tips for SMEs without a big budget or video production team.",
      "published": "2025-11-17T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Social Media"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-short-form-video-mkb",
      "slug": "short-form-video-mkb",
      "url": "https://betterview.nl/blog/short-form-video-mkb",
      "url_en": "https://betterview.nl/en/blog/short-form-video-mkb",
      "title": "5 redenen waarom jouw bedrijf short-form video nodig heeft in 2026",
      "title_en": "5 Reasons Your Business Needs Short-Form Video in 2026",
      "excerpt": "Short-form video is niet langer optioneel voor MKB. Ontdek waarom bedrijven die nu investeren in Reels en TikToks hun concurrenten voorbijlopen.",
      "excerpt_en": "Short-form video is no longer optional for SMEs. Discover why businesses investing in Reels and TikToks now are outpacing their competition.",
      "published": "2025-11-10T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Video"
      ],
      "author": "Mark Heij"
    },
    {
      "id": "post-short-form-video-sportmerken",
      "slug": "short-form-video-sportmerken",
      "url": "https://betterview.nl/blog/short-form-video-sportmerken",
      "url_en": "https://betterview.nl/en/blog/short-form-video-sportmerken",
      "title": "Waarom short-form video onmisbaar is voor sportmerken",
      "title_en": "Why Short-Form Video Is Essential for Sports Brands",
      "excerpt": "Ontdek hoe sportmerken zoals Canyon, Wahoo en Pas Normal Studios short-form video inzetten om hun doelgroep te bereiken en meer te verkopen.",
      "excerpt_en": "Discover how sports brands like Canyon, Wahoo and Pas Normal Studios use short-form video to reach their audience and sell more.",
      "published": "2025-11-03T00:00:00.000Z",
      "updated": null,
      "tags": [
        "Branding"
      ],
      "author": "Mark Heij"
    }
  ]
}