Available for your brand in Q4 2026
Betterview makes social video for sports brands. Video that gets watched, with data showing what actually works.
From 0 to 2 million views a month. Organic, no ad budget, in this sport. That's where we learn what riders actually forward.
See the workEvent coverage
Wahoo
We bring your brand to an audience that is invested, that wants your products, and that is already active on social.
Sound familiar?
An audience is the same people, again, for free. Nobody follows you because of an ad. Ads are what you do after you can tell your story organically, not instead of it.
A format can travel a long way and leave nothing behind. Knowing which forms actually turn a viewer into a follower, and which just get shared and forgotten, is most of the job.
In 2019 barely anyone was posting, so discipline was enough. Now everyone posts. Publishing on schedule without a target burns you out and convinces you content doesn't work.
Strategy
In sport you want to start fast, and so do we. But experience says there is no growth without a proper base. So we always start with a full analysis of your social media and your competitors'. From there we decide together how your brand should be seen, and build your growth consistently from that point.
How we work
The system the measurement lives in. Your own channel and your competitors', measured every day: which videos worked and which got lucky, which shapes travel in your corner of the sport, and what follows from that for next month.
The shoot days and the edit. We make the videos, from shoot to ready-to-publish, filmed by someone who does the sport and knows where the story sits.
The session every two weeks where the numbers decide what you make next month. For teams that already have the hands and are missing the direction.
The system
Every month, Studio reads your corner of the sport: which accounts are winning, which videos travelled, and why. Every video gets broken down by form, opening, length and subject, and weighted on the reach it actually got, not on likes.
That becomes your campaign line. And everything you publish goes back in and gets scored, so the line gets sharper every month instead of being reinvented.
A continuous scan of the accounts winning in your niche.
What they're running, and what it's doing.
Your own content, scored on reach and resonance.
The structures that travel in sport.
Studio is how we do the work. What you get is the read and the line that comes out of it, in your inbox and in the session.
Packages
Brands with their own content person
Brands that have the plan but not the hands
Brands with budget and no time
Minimum term is one quarter, then cancellable per quarter.
What clients say
I started following Mark as a cycling fan, for the content he makes. That turned into a partnership: we take care of his mobility, and he has demonstrably brought us more reach online.
Ronald van der Spek
Manager · De Haar Autolease
More reach online
In the middle of a busy campaign period, working with Mark was a relief: clear in the preparation, sharp on the shoot day and tight on delivery. Under that kind of pressure, that is worth a lot.
Mark-Peter Amoureus
Client
Reach beyond the base
Frequently asked
Betterview builds audiences for brands in sport. We read the market in your niche, turn that into a campaign line and scripts, and either shoot the video or let your own team do it. See how we work together →
We know cycling deepest, because we ride it ourselves and built the audience there. Running, football and hockey we do just as well. Clothing, nutrition, kit, apps, events, teams and specialist shops. In cycling we work internationally, because that market does not stop at the border.
The market read, the campaign line, the angles and the scripts come from us. Your own team shoots and posts. The scarce part is not the camera, it is knowing what to do with it. Consultancy does assume you have a content person of your own.
Studio continuously scans the accounts doing well in your corner of the sport, breaks every video down by form, opening, length and subject, and weights it on the reach it actually got rather than on likes.
It depends on the shape. Consultancy is the market reading, the scripts and a session every two weeks, with your own team shooting. Production is the shoot days and the edit. Full Service is both, plus publishing. The amounts are on the packages page. See the pricing →
One quarter, then cancellable per quarter. That is the time it takes to build a line and see what works.
Edited video is delivered within 10 working days of a shoot. One shoot day produces enough material for a month of things to talk about.
As many as we can serve properly. The work is done by us, so we say no as soon as a brand would not get the attention it needs. Consultancy allows more of them than full production does, because the difference in time is large.
Because it was built in the same sport. Mark's own channel went from zero to 2 million views a month, organically and with no ad budget. That is where we learned which forms riders forward and which they do not. About Betterview →
