About
Founder of Betterview — social media agency Rotterdam, video-first content for ambitious brands.
I’m Mark Heij, creative director and video maker from Rotterdam. I help companies stand out in a world that moves fast, with short-form videos people actually remember.
It started with cycling. Through my own Instagram channel @harkmeij I saw first-hand how powerful social media can be when done right. From zero, the channel grew to 15,800 followers and 1.2 million views per month — purely organic. That proved something to me: this is what most brands are missing.
My background is IT. That sounds unexpected, but it’s exactly what sets me apart: I understand technical and B2B products too. I can translate a Mendix software solution into compelling content just as well as a bike shop or sports brand.
My strength is giving direction. I quickly see what a brand needs and how to turn that into videos people actually finish — and that deliver results.

Own brand · @harkmeij
Alongside Betterview I build my own brand @harkmeij on Instagram — not as a hobby but as proof. Everything I advise clients, I apply to my own channel. The results speak for themselves.
Follow @harkmeij on Instagram →Followers
16K
from 3,000 in 6 months
Monthly reach
1,2M
views per month