About
Founder of Betterview. Social media agency Rotterdam, video-first content for ambitious brands.
I’m Mark Heij, creative director and video maker from Rotterdam. I help companies stand out in a world that moves fast, with short-form videos people actually remember.
It started with cycling. Through my own Instagram channel @harkmeij I saw first-hand how powerful social media can be when done right. From zero, the channel grew to 16,000 followers and 1.2 million views per month. Purely organic. That proved something to me: this is what most brands are missing.
My background is IT. That sounds unexpected, but it’s exactly what sets me apart: I understand technical and B2B products too. I can translate a Mendix software solution into compelling content just as well as a bike shop or sports brand.
My strength is giving direction. I quickly see what a brand needs and how to turn that into videos people actually finish. And that deliver results.

Own brand · @harkmeij
Alongside Betterview I build my own brand @harkmeij on Instagram. Not as a hobby but as proof. Everything I advise clients, I apply to my own channel. The results speak for themselves.
Follow @harkmeij on Instagram →Followers
16K
from 3,000 in 6 months
Monthly reach
1,2M
views per month