About
Founder of Betterview. Social media agency Rotterdam, video-first content for ambitious brands.
I’m Mark Heij, creative director and video maker from Rotterdam. I help companies stand out in a world that moves fast, with short-form videos people actually remember.
It started with cycling. Through my own Instagram channel @harkmeij I saw first-hand how powerful social media can be when done right. From zero, the channel grew to 18,200 followers and 2 million views per month. Purely organic. That proved something to me: this is what most brands are missing.
My background is IT. That sounds unexpected, but it helps: I do not need a technical product explained to me. What sets me apart is that I do the sport myself.
My strength is giving direction. I quickly see what a brand needs and how to turn that into videos people actually finish. And that deliver results.

Own brand · @harkmeij
Alongside Betterview I build my own brand @harkmeij on Instagram. Not as a hobby but as proof. Everything I advise clients, I apply to my own channel. The results speak for themselves.
Follow @harkmeij on Instagram →Followers
18.2K
from 3,000 in 6 months
Monthly reach
2M
views per month