Meet Mark.

I'm Mark Heij — creative director and founder of Betterview. I combine a background in IT with a deep love for cycling and video storytelling.

Since 2023, I've been building Betterview into a video-first social media agency that helps brands stand out in a world of endless scroll. My content philosophy: hook fast, deliver value, and make it watchable.

As @harkmeij, I create cycling content and documentary series that reach over 1.2M people monthly. That real-world experience in front of the camera shapes how I work with every client.

Betterview is based in Rotterdam. We work with Dutch brands as well as international cycling teams and cycling industry companies worldwide.