Strategy

We work for several brands in your corner of the sport and we are in it all day. That knowledge becomes your strategy.

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Sport brands make beautiful products, but reaching the right audience is a different craft.

We bring your brand to an audience that is invested, that wants your products, and that is already active on social.

How we work

Three parts. You take what you need.

01

Studio

The system the measurement lives in. Your own channel and your competitors', measured every day: which videos worked and which got lucky, which shapes travel in your corner of the sport, and what follows from that for next month.

02

Production

The shoot days and the edit. We make the videos, from shoot to ready-to-publish, filmed by someone who does the sport and knows where the story sits.

03

Coaching

The session every two weeks where the numbers decide what you make next month. For teams that already have the hands and are missing the direction.

The system

Betterview Studio

Every month, Studio reads your corner of the sport: which accounts are winning, which videos travelled, and why. Every video gets broken down by form, opening, length and subject, and weighted on the reach it actually got, not on likes.

That becomes your campaign line. And everything you publish goes back in and gets scored, so the line gets sharper every month instead of being reinvented.

Market read

A continuous scan of the accounts winning in your niche.

Competitor tracking

What they're running, and what it's doing.

Daily analysis

Your own content, scored on reach and resonance.

Format library

The structures that travel in sport.

Studio is how we do the work. What you get is the read and the line that comes out of it, in your inbox and in the session.

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