Everyone shows what they make. Nobody shows how.
That's your opportunity. Behind the scenes content is the most underused content format for SMEs and sports brands. Here's why it works.
Why BTS is so powerful
People are curious by nature. We want to know what happens behind the scenes. How is that product made? What does a filming day look like? What goes wrong? That curiosity is irresistible.
It builds trust. When people see how you work, who you are, and what drives you, trust develops. And trust is the foundation of every purchase.
It's authentic, and algorithms reward that. BTS content looks less polished, and that's exactly right. Authenticity is rewarded with more watch time and more shares.
Forms of BTS content
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The filming day: show what a filming day looks like. Setup, lighting, the first take that goes wrong, the final cut. People are taken through the process.
The client project: with permission, show how you work for a client. From briefing to delivery. This is simultaneously social proof and BTS.
The mistake: what went wrong? And what did you learn from it? These are the videos shared most, because everyone recognises themselves in them.
A day in the life: a day as an entrepreneur. Early rise, first coffee, meetings, creative moments, small disappointments. Human and relatable.
How to approach it
Film everything you do for one day with your phone. In the evening go through the footage and find 2 to 3 strong moments. Build a 30 to 60 second Reel with a clear hook and conclusion. Simpler than you think, and it delivers content that truly resonates.
Curious how BTS works for your brand? Book a free discovery call.