The biggest enemy of consistency
Not a lack of ideas. Not a lack of budget. The biggest enemy of consistent posting is time, or the feeling that you don't have any. Content batching solves that.
What is content batching?
Instead of thinking each week about what to post, you plan and create multiple videos at one moment. The mental load disappears. Consistency goes up.
How to plan a batch filming day
Preparation (1 to 2 hours, the evening before)
Write down four to six topics, one per video. Create a rough hook and three bullet points per topic. Lay out your clothes, check the location, charge the batteries.
The filming day itself (3 to 4 hours)
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Start with the hardest video when your energy is highest. Film each video two to three times and pick the best take in the edit. Switch outfit or location for visual variety. Also film b-roll: hands at work, details, surroundings.
Editing and planning (2 to 3 hours)
Edit the same day or the next while the context is still fresh. Schedule all videos in your scheduler (Later, Buffer, or directly in Instagram). You're set for a month.
Tips for better batch content
Vary the formats. Two educational videos, two behind the scenes, one personal story, one client result.
Batching is not a replacement for spontaneity. Leave room for timely content in between. Batch gives you the buffer, not the cage.
Start small. Your first time: two videos. Then four. Then six. Build it up.
Betterview guides SMEs and sports brands in setting up an efficient content production process. Book a free discovery call.