The mistake most businesses make
They start with the camera. After three posts it goes quiet. A strong video content strategy doesn't start with equipment, but with the question: who am I making this for, and what do I want them to do after watching?
Step 1: Know your audience precisely
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Not 'entrepreneurs in the Netherlands'. More specific. The more specific your audience, the easier it is to come up with topics that truly resonate.
Step 2: Choose three content pillars
Education: tips on short-form video, algorithms, scripting. Proof: behind the scenes of shoots, client results. Personal: who are you, why do you do this work.
Step 3: Build a simple content calendar
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Plan four weeks ahead: Week 1 educational, Week 2 behind the scenes, Week 3 client result, Week 4 personal.
Step 4: Batch your recordings
Plan a half filming day once a month and make four to six videos back to back.
Step 5: Measure and improve
After four weeks: which video had the highest watch time, where do people drop off?
Want to tackle this together?
Betterview helps businesses from content pillars all the way to the actual videos. Book a free discovery call.