The mistake most businesses make
They start with the camera. After three posts it goes quiet. A strong video content strategy doesn't start with equipment, but with the question: who am I making this for, and what do I want them to do after watching?
Step 1: Know your audience precisely
Not 'entrepreneurs in the Netherlands'. More specific. The more specific your audience, the easier it is to come up with topics that truly resonate.
Step 2: Choose three content pillars
Education: tips on short-form video, algorithms, scripting. Proof: behind the scenes of shoots, client results. Personal: who are you, why do you do this work.
Step 3: Build a simple content calendar
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Plan four weeks ahead: Week 1 educational, Week 2 behind the scenes, Week 3 client result, Week 4 personal.
Step 4: Batch your recordings
Plan a half filming day once a month and make four to six videos back to back.
Step 5: Measure and improve
After four weeks: which video had the highest watch time, where do people drop off?
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