The algorithm isn't your enemy
Those who make good content that people actually finish watching are rewarded. The only thing you need to understand is what 'good' means to the system.
What the algorithm actually measures
1. Watch time
Posting every week without seeing results?
Write down in two sentences where it stalls. Mark answers within one working day, or put a moment straight in the calendar.
This is the holy grail. A 30-second Reel that's watched completely scores better than a 60-second video where everyone drops off after 10 seconds.
2. Rewatchability
Does someone watch your video more than once? That significantly boosts your reach.
3. Saves and shares
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Likes are nice, but Instagram places far more value on saves and shares.
4. Comments (real ones, not emojis)
A comment with more than three words weighs heavier than twenty heart emojis.
What you should stop doing
Spamming hashtags: use 3 to 7, very specific. Posting and disappearing: the first 30 to 60 minutes are crucial. Videos that are too long: watch time percentage is more important than absolute watch time.
What you should do more of
Post consistently: 3 times a week beats 1 perfect post a week. Start strong: the first 1 to 2 seconds determine everything. Combine carousels and Reels: alternate for maximum effect.
Want to know how your Instagram strategy scores? Book a free discovery call.