The problem with most business Reels
Logo animations as an intro. Boring product shots. A team member looking awkwardly at the camera and reading text that's clearly not their own. But the solution isn't a bigger production budget.
The anatomy of a Reel that works
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The hook (seconds 0 to 2)
This is the most important part. If you don't grab the viewer in the first two seconds, they're gone.
The story (seconds 2 to 25)
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Short, sharp, no detours. Use subtitles: 85% of social media videos are watched without sound.
The close (seconds 25 to 30)
A call to action or a conclusion that sticks.
What you already have (and don't know it)
Behind the scenes: what does a day in your business look like? Before and after: a client before the process, a client after. Mistakes and lessons: what went wrong and what did you learn? Frequently asked questions: answer in 30 seconds the question you get every week.
When do you bring in a professional?
That's exactly what Betterview does. Book a free discovery call.