Making Reels for Business: How to Do It Right (Without Acting Like an Actor)

The problem with most business Reels

Logo animations as an intro. Boring product shots. A team member looking awkwardly at the camera and reading text that's clearly not their own. But the solution isn't a bigger production budget.

The anatomy of a Reel that works

The hook (seconds 0 to 2)

This is the most important part. If you don't grab the viewer in the first two seconds, they're gone.

The story (seconds 2 to 25)

Short, sharp, no detours. Use subtitles: 85% of social media videos are watched without sound.

The close (seconds 25 to 30)

A call to action or a conclusion that sticks.

What you already have (and don't know it)

Behind the scenes: what does a day in your business look like? Before and after: a client before the process, a client after. Mistakes and lessons: what went wrong and what did you learn? Frequently asked questions: answer in 30 seconds the question you get every week.

When do you bring in a professional?

That's exactly what Betterview does. Book a free discovery call.