We create video-first social media content for professional cycling teams, cycling brands and bike shops. Built by someone who rides.
The market in numbers
These are not our numbers, this is the market. You want to be there.
Dutch people (15+) use social media
per day on social media, average per person in NL
of consumers say video helped them make a buying decision
of businesses already use video as a marketing tool
Sources: Newcom NSMO 2026 · Wyzowl 2026
Why Betterview?
Mark (@harkmeij) rides over 10,000 km per year, has 16.3k followers and reaches 400k cyclists per month. He knows what resonates. Because he lives it.
We don't just schedule posts. Every piece of content is built around short-form video: fast hooks, strong visual storytelling, platform-native editing.
You talk directly with the person making your content. No account managers, no approval chains. Just fast, high-quality work.
Our clients see 3–10× more reach with video vs. static posts, and measurable growth in followers and brand awareness within the first quarter.
Services
Full monthly retainer: strategy, content calendar, production, scheduling and reporting.
Learn more →Concept-to-publish short-form video for Instagram Reels, TikTok and YouTube Shorts.
Learn more →Hook-first scripts written specifically for cycling audiences. Grabs attention in 3 seconds.
Learn more →Trusted by
